Inspired by the Traditional, we create the New - iconic art products, which will become Ukrainian "cultural visiting card" in the world.
For us Tradition is "not worshipping the ashes, but passing on the fire" to the next generations. We have received a great treasure - all that Ukrainians have created for thousands of years of their existence. Now it is our responsibility to preserve, multiply and pass on the "spiritual treasure" of the nation.
more about missionFor us, traditional culture is something that grows from the roots, from this land. It is not a preserved museum exhibit, but a living cultural vibration. It pulsates in folk songs, in poems of Taras Shevchenko (the iconic national poet of Ukraine) and Serhiy Zhadan (the most popular modern poet), in the music of Mykola Lysenko (the father of Ukrainian classical music) and DakhaBrakha (a popular nowadays band). This is the same vibration. And we want to preserve it...
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